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Welcome to the ENTERPRISE Pooled Fund Study website. The ENTERPRISE Program is a FHWA Pooled Fund Study with member agencies from North America. Its main purpose is to use the pooled resources of its members, private sector partners and the United States federal government to develop, evaluate and deploy Intelligent Transportation Systems (ITS).

As part of its mission, ENTERPRISE seeks to facilitate the sharing of technological and institutional experiences gained from its ITS projects, and the projects for its individual members.


Countermeasures for Wrong-Way Driving on Freeways

ENTERPRISE recently completed a Project Summary Report that was developed to increase members' understanding of current practices for wrong-way driving countermeasures on freeways, including those that utilize ITS. The goal of this project was to create a repository for wrong-way countermeasure deployments to help ENTERPRISE member agencies increase their understanding of countermeasure types, evaluation efforts and results as available, agency coordination efforts, feedback on the deployments from local motorists, and lessons learned.

A webinar featuring the key findings and details on selected DOT deployments from agency representatives will be hosted by ENTERPRISE on November 21.


  • Welcome
  • Project Approach and Key Findings - Linda Preisen, Athey Creek Consultants
  • Agency Deployments
    • Iowa DOT: Wrong-Way Driving Testbed - Willy Sorenson, Iowa DOT
    • Florida DOT: Statewide Efforts and Countermeasures - Raj Ponnaluri, Florida DOT
  • Questions/Answers

Webinar Details:
Monday, November 21, 2016
11:00 to 12:30 pm (central)

Step 1:  Log into webinar: https://atheycreek.webex.com/atheycreek/onstage/g.php?MTID=e2ca38cc692e68aeedbfda880760630e0
Step 2:  Call into webinar:
Call-in toll number (US/Canada)
Access code: 628 722 279



Announcements and Resources

Project Websites

ENTERPRISE ITS Planning Guidance (Warrants) - ENTERPRISE has developed planning guidance for 10 ITS devices to help make the initial decision of whether or not to deploy an ITS solution.

Program Summary

ENTERPRISE has created a brief program summary that provides an overview of the program and provides selected project highlights.




Copyright 2016 by the ENTERPRISE Program. All Rights Reserved.